This week ends with another exciting episode of 5 for Friday, bringing out a sweet selection of sounds that may just make your mouth water. We point you in multiple directions featuring the likes of Doja Cat who shares a new single in anticipation of her project ‘Hot Pink’; Rex Orange County and Kojey Radical both flying the flag for the UK with their latest drops; and a new visual from Tyler, The Creator that deserves your attention. In fact all of these releases deserve a listen, so enjoy our new 5 for the weekend ahead.
Tyler, The Creator – I Think
Tyler, The Creator left a lasting impression on us at his O2 Brixton show. Today, he unearths a visual for ‘I Think’ which sits on his fifth album ‘Igor’.
Putting on the directors hat, Wolf Haley takes us on an emotional journey in the new visual. Donning his blonde wig and iconic multicolored suit, Tyler roams through the club in search of love. ‘I Think’ features bone crushing drum hits and dizzy synths blasting recklessly over the production. Ending 2 minutes in, ‘I Think’ might just be a glimpse into a bigger story so it’s possible we could expect a new chapter to this visual.
Doja Cat – Rules
Los Angeles hailing artist Doja Cat throws us off course with her brand new drop, ‘Rules’, an addition to a stream of singles coming ahead of her forthcoming project, ‘Hot Pink’. It’s a slick-talking number converging g-funk compositions with her perky rap style.
Doja Cat wears the trousers in this funky operation and sets out the law on ‘Rules’ with a raunchy exchange. The production carries an austere deep bass loop which imbeds sharp stings like a nettle leaf. With blunt drum strokes bouncing against the lightweight composition, Doja Cat shoots her zany rap cadence but remains poised with her delivery. ‘Hot Pink’ is looking like it’s going to be an exciting body of work.
Dreamville – Down Bad feat. J.I.D, Bas, J. Cole, EarthGang & Young Nudy
The Dreamville contingent lurched onto our ears with the release of their compilation album, ‘Revenge of The Dreamers III’ which features the dazzling ‘Down Bad’ record that is arguably a top quality track.
Re-uniting in East Atlanta to deliver a homemade visual for your eyes only, J.I.D and Co. vie for the throne and direct their aim at the crown in a free-for-all rap frenzy. The visuals open to screeching strings and colourful cartoonish texts as Young Nudy opens up the show. With visual direction from Chad Tennies and a few other creatives, ‘Down Bad’ follows each rapper through a day in the life in Atlanta.
Kojey Radical – Cashmere Tears
Kojey Radical cultivates contagious vibrations that’ll spur you onto your feet. Off his recent release ‘Cashmere Tears’ EP, he delivers a visual brimming with a soulful, funk driven aesthetic.
‘Cashmere Tears’ is a supreme track worthy of much applause and on this particular offering he broadens his sonic palette. The visual receives direction from Charlie Di Placido and Kojey Radical who centre the music video around peculiar fashions and picturesque dance sequences. Coated in warm tones our dancing artist, Kojey, and his cast crank their bodies to groovy drum patterns and electrifying guitar riffs.
Rex Orange County – Face To Face
Rex Orange County returns with a new single entitled ‘Face To Face’ ahead of his album, ‘Pony’ which arrives today. Following on from his sophomore album, ‘Apricot Princess’, Rex waxes a pop sonic cast with the vulnerability of contemporary R&B.
‘Face To Face’ opens with a full-toned piano recital and choral swoons injecting a sobering edge that is superseded by an amalgamation of instruments. OC recites a sad story about a bitter situation that’s fuelled by distance over the hurried strain of acoustic guitar strings. The production lumps steady drum patterns and sparkly synths in a refreshing cut to which you can find solace.