Are We Counting Down To Frank Ocean’s ‘Boys Don’t Cry’

A tweet by Apple Music has now appeared linking to the livestream directly within iTunes,  with a screenshot featuring what looks like FRANK – http://apple.co/Endless.

Question now is – could the album title have been changed to ‘Endless’? Friday is still the rumoured day for the album, so keep your hopes alive people – this could be the final day!

So as far as reliable sources go, can we rely on the New York Times reliably to impart the correct information from an unnamed source? Investigative journalism at it’s best still can’t resist the lure of click-bait so while we’re hoping that this bit of news from the NYT is least partially true, we’re also withholding a healthy dose of skepticism this is after all Frank Ocean we’re talking about. So if Friday is the day, no doubt we’ll all be poised and ready in waiting, in the meantime this is what the latest according to the NYT;

“Mr. Ocean, the innovative and enigmatic R&B singer, is set to release his next album, “Boys Don’t Cry,” on Friday through an exclusive deal with Apple Music, according to a person with knowledge of the release plans. The release is also expected to include a major video and a printed publication called “Boys Don’t Cry” that will be distributed at Apple stores.”

Social media as anticipated has gone into overdrive with eyes and ears fixated on the workbench antics of Frank Ocean as the live stream sets into motion. A lone figure dressed in black can be seen working wood into the sawing machine, with sounds of orchestral music and sawing merging in the background.

A visual art installation of some kind with no news other than the views, rest assured all eyes will be glued to this space for the next few hours.

Have Apple negotiated a deal to secure Frank’s allegiances for another windowed exclusive release? Maybe so – but it appears that despite the month of July passing with another overdue date for the album, there are signs that something is still in the works. In the latest update to the boysdon’tcry.co website a live stream has appeared at the top of the page with a time stamp. No details yet beyond the benches at the back of the room but clearly we’re expected to watch this space closely.

Calvin Klein a new campaign visual in the past few hours, Frank Ocean makes an appearance alongside Young Thug, Zoe Kravitz and a slew of fashion faces.

Introducing the F16 global campaign.
See more at https://t.co/cbpMUGlvnHhttps://t.co/FrSAH4PHq5

— Calvin Klein (@CalvinKlein) July 6, 2016

Is it due? When’s it due, dammit it’s been 4 years overdue, is someone gonna throw a big fat fine at Frank Ocean for this long ass overdue date. Frank – posting up a library book slip ain’t gonna make us cry any less – we know you’ve been telling us ‘Boys Don’t Cry’ but now that you’ve finally dropped a hint for a date on your website – can you just give us the goods already! 

Frank Ocean updated his tumblr following the Orlando shooting with a heartfelt note;