Cherri V comes through with an upfront sensual sound on her new release ‘Swimming’, boasting a heavyweight feature in the shape of RoxXxan, the two come together in a slick blend of R’n’B light and midnight swagger.
Produced by Asylum 33, the creative outfit who’ve masterminded previous visuals for Tinie Tempah, Mr Eazi and Shakka, ‘Swimming’ is a late night pool party where love takes centre stage. “There’s nothing like meeting a guy through friends,” Cherri V says of the visual’s concept, “ones who can vouch for him and give you that casual introduction. No pressure, just friends amongst friends, getting familiar in a relaxed setting. I’m glad Asylum 33 were able to capture that house party relaxed feel. I also wanted to take a little more of a casual approach for this video, compared to ‘Leave Me Be’, and shove my real friends in front of the camera. The shots in the pool were a highlight for me! I’m really proud of this visual.”
Fully focused and connected to the camera Cherri V and RoxXxan both deliver with conviction, you can’t help but believe every word they say.