Kim Jones’ Dior finale for Paris Fashion Week officially changed the runway game. Who would’ve thought models would ever be pulled along by a conveyer belt. Kim did. And made it happen for AW19. It seemed like perfect a metaphor for the fast pace of luxury-consumerism these days. And showed the abundance of design ideas he has on deck. Regardless – mad innovative.
The conveyer transported us back to the future, as the designs took strengths from deep in the Dior archive vault, along with ideas of “defiant modern masculinity” of this day and age. Set metres away from the Eiffel Tower in a blackbox, the show brought a new level of formalwear looks for Autumn/Winter. Futuristic and Innovative simplicity. New cuts and tailored overcoats. Clean finishes throughout. Real rich cashmere sweater designs inspired by architecture and utility. Satin tracksuits matched with quilted backpacks. Accessories all with a silver shine, from clips to pins and passport holders. The brand has described the materials as a “techno” clashing with your everyday leather and wool. And that vibe was sealed with a Daft Punk style soundtrack set in a dark room.
British-born creative director Mr. Jones over the years has brought his love for streetwear culture to brands such as Louis Vuitton and Supreme. He conveniently brought both worlds together and stepped on necks with last years Supreme x Louis Vuitton collab. His love for sneakers, Japan, Paris, fun art and graphic tees have become his signature. And it has resonated with the culture all around the world, from ASAP Rocky, Ferg, Pusha T to Kate Moss and Skepta. He understands the power of social media, “clout” and influence. But that has never overshadowed his work.
Kim Jones definitely brought Dior into territory unventured before. And possibly mens fashion. Have you ever heard of a wrap-style double breasted suit jacket? Neither have we. But it looks sick!
It’s clear Jones has definitely kept his eyes on the streets. He incorporated the “bullet proof vest” trend with a beaded & embroidered version by artist Raymond Pettibon. Match that with a new mens version of the Dior saddlebag, Kim’s upscale take on the sidebag & pouch trend. A trend he is a big fan of.
Take notes if you’re tryna level up and move into a new era of cold steeze this A/W2019 and 2020.