Justin Bieber Is Down On ‘I’ll Show You’

Between Adele and Justin Bieber there’s going to be no end to the full scale media assault and anticipation leading up to the releases of these two mega albums in the biggest sales quarter of the year ahead of the festive season.

So with less than two weeks until ‘Purpose’ arrives, Justin Bieber’s just dropped the new video for the track ‘I’ll Show You’ and he’s ridin solo through the stunning landscapes of Iceland, reflecting on being the subject of so much scrutiny over the last year, “This life’s not easy, I’m not made out of steel, Don’t forget that I’m human, Don’t forget that I’m real.”

Justin Bieber 2 featured

Produced by Skrillex, with a breezy soft soundscape, the accompanying video was shot by Rory Kramer during Justin’s recent trip in September, capturing him glacier dipping, skateboarding and brooding his way through stunning locations in Skógafoss, Seljalandsfoss and the waters of Jökulsárlón.

Justin Bieber 1 featured

“I’ll Show You” is now available to download on iTunes and is featured on Purpose’ which is due for release on November 13 featuring appearances from Big Sean, Nas, Halsey, and Travi$ Scott who returns the favour after Justin dropped a killer verse on ‘Maria I’m Drunk’ alongside Young Thug.