It’s not a case of ‘where are they now’ looking back at the 90’s in 2105, right now it’s a ‘where they from’ happening in real time – as Missy Elliot makes a return after a 10 year recording hiatus.
Welcome back if you were there the first time or simply welcome to the world of Missy Elliot if you’re actually saying Missy who? No one did it or does it like Missy full stop – just get on YouTube and watch any Missy video and you’ll know what that means – Missy is a girl having fun!
Selling over 20 million records worldwide, Missy did things no one can sneer at today especially racking the kinds of numbers that are a long distant memory for most. Wining awards after awards, she created records with Aaliyah, Janet Jackson, Mariah Carey, Whitney Houston, Beyoncé, Timbaland, Diddy, Mary J. Blige, Jay Z, and more!
Seeing Missy in ‘The Rain‘ video imprinted something freaky on our minds when she appeared in a inflated black plastic suit looking back at us through that wide-angle lens – so 90’s! Making video’s pop is what Missy does visually and she carried that to surreal places contributing to making that era one of the heaviest decades creatively for Hip-Hop. Debate it nonetheless but the fact remains the heights of the scene peaked in a way that remains unmatched today.
As many of the biggest Hip-Hop albums of the 90’s begin to turn their 20 year cycle, we’re being transported into a timewarp it seems right now, with a year that’s given us new projects from Dr Dre, Missy Elliot, Diddy and R.Kelly.
‘WTF (Where They From)’ featuring Pharrell is a complete foray into Missy world with costume, dance, surreal sets and even Pharrell in puppet form – co-directed by Missy herself with longtime creative collaborator Dave Meyers. Just watch and enter another world.