Young Fathers Release Emotive New Visual For ‘LORD’
The 2014 Mercury Award winners are back with deeply emotive new visual for ‘Lord‘.
Having recently announced the news of their upcoming third studio album, Young Fathers release their latest video for ‘Lord’. Highly emotive from the outset, ‘Lord’ combines a Low-Fi grainy home movie aesthetic with the track’s analogue bass. Directed by Rianne White, ‘Lord’ claims the opportunity to play with colour as the video depicts and elemental world of emotion.
Speaking about the ‘LORD’ video, Young Fathers’ Alloysious Massaquoi states: “For me, the video stemmed from… Like how do you describe an emotion, clearly and precisely when you’re completely immersed in it all? An act of internal withdrawal from the outside world, when all you need from the outside world is for someone, anyone, to show they care.” while Graham ‘G’ Hastings adds “Kayus brought a rocking horse into the studio one day. God knows why. After we wrote the song, Ally sat on it, took his top off and started riding majestic. Then we thought, why not?”
Young Fathers will perform a run of UK and EU dates throughout March and April 2018, including their biggest headline show to date at London’s 3000 capacity Roundhouse venue on 21 st March. Tickets for all the date are on sale now, with full details available here.
